Ford Island Conquest (FIC) of Ford Philippines is back to Iloilo for its 7th year.
The experiential test drive event in Iloilo kicks off the nationwide roadshow at the Mall Atrium of SM City Iloilo on August 23-25, 2024.
The FIC was first held in Iloilo in 2017, the first year that the test drive event was launched.
FIC is home to the interactive vehicle display and both the on-road test drive and specialized driving course designed to highlight key vehicle features, which include ride and handling, technology, capability, and safety.
Aside from the opportunity to get behind the wheel of Ford’s best-selling vehicles, this year’s FIC will bring the recently-launched Bronco across the country so fans and customers can see it up close and personal.
“We are excited that the Ford Island Conquest is finally back in Iloilo. We can’t wait for our Ilonggo customers to experience our vehicles as well as enjoy exclusive offers and deals. We invite all car enthusiasts to visit the 3-day FIC with their families and friends,” shares Mike Breen, managing director, Ford Philippines.
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For all three days of the Iloilo leg of FIC, customers can check out Territory, Everest, Ranger Raptor and the Bronco on display and test drive the Territory, Everest, Ranger, and Ranger Raptor.
Customers who test drive will get a P5,000 discount from their purchase of a Ford vehicle. Those who reserve will automatically get a P20,000 cash discount and an opportunity to avail of the Pick-a-prize promotions, where they have the chance to win as much as P100,000 cash discount.
Other Pick-a-prize promotions include cash discounts of P50,000, P30,000, P20,000 or P10,000, accessories pack, director’s chair, air purifier, dash camera, fuel voucher and premium bag.
Ford Island Conquest Year 7 at SM City Iloilo will be open to the public from 10:00am to 10:00pm. Admission is free.
Customers can contact Ford Iloilo at (033) 3213352 or visit them at Iloilo-Jaro Diversion Road, Iloilo City for more information.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.
Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company.
Ford employs about 175,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.