People's Domain

Flooded roads? Ford can ‘Go Further’

Can it brave through flooded roads, asked a potential buyer of Ford during its Iloilo Island Conquest and the answer was a resounding yes.

The driver tried the mock-up water through set-up by Ford to demonstrate the 800mm water wading capability of the all-new Everest to get a firsthand experience of the versatility of Everest to handle high levels of water with ease and convenience.

The “Ford Island Conquest,” was an experiential test drive roadshow held at SM City Iloilo Northwing open parking last August 11-13, 2017. It allowed potential Ilonggo auto buyer to experience of how it is like to drive a Ford and get acquainted with its technological features.

“The roadshow was a way for Ford to reach out to more customers who were interested on suburban utility vehicles (SUVs) and pickup trucks in Iloilo province.

The 3-day Ford Island Conquest offered drivers and enthusiasts the ultimate experience in driving a Ford and which allowed them to test drive the Everest mid-size SUV, EcoSport compact SUV, and the segment-defining Ranger pickup – all top selling line of Ford especially in the Visayas.

A mock-up Ford showroom was set up which provided customers with the opportunity to learn more about Ford, its sales and after-sales services, and special ownership packages.

Car enthusiasts also enjoyed its features in an outdoor course with a water-wading drive-thru to highlight key characteristic and capabilities of the Everest and Ranger.

Iloilo has become a big car market in the Visayas region and Ford brand is one of the top choices among auto brands. The Ford Island Conquest was brought to Iloilo after a series of successful rollouts in Luzon and Metro Manila over the past few months.

 

The roadshow offered not only experience in driving a Ford but likewise exclusive offers and privileges for interested buyers. There were freebies for those who registered and participated in the games and activities, while customers purchasing Ford vehicles were offered cash discounts and financing deals during the event.

Auto brand leader in Panay Island

It was disclosed by Ford Iloilo that the Ranger, Everest, and EcoSport are among the top selling line of Ford for Panay Island. The Ranger is considered No. 1 in pickup truck category.

The auto brand is engineered to deliver an extraordinary experience in performance and comfort. The Ford Everest is designed to cruise through the city or to effortlessly take on any terrain. Its bold and stylish design features a quiet, refined interior, smart technologies, exceptional on-road dynamics, and capabilities that include best-in-class ground clearance of 225mm and water-wading up to 800mm.

The EcoSport, on the other hand, combines the maneuverability, affordability, and fuel economy of a compact car with the practicality and spaciousness of an SUV in a contemporary and stylish package.  With 200mm ground clearance and exceptional water wading capabilities, the EcoSport’s versatility can take on any urban adventure in style.

The Ranger sets the industry benchmark in the pickup truck segment with its unmatched combination of quality, passenger comfort, and versatility. With 237mm ground clearance, 800mm water wading, and unsurpassed towing capacity, no flood can intimidate this smart and ‘Built Ford Tough’ truck.

With its growing demand, Ford Iloilo envisions to have a bigger space in the next two years in order to offer a bigger showroom and provide better service to all of its end-users.

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