People's Domain

Ford brings 3-day Island Conquest Roadshow to Iloilo

Ford Philippines brings to Iloilo its “Ford Island Conquest,” an experiential test drive roadshow at SM City Iloilo Northwing Open Parking from August 11-13, 2017.

“The roadshow is a way for Ford to reach out to more customers who are interested on suburban utility vehicles (SUVs) and pickup trucks in the province,” said Leo Jellicoe Villavert, branch manager of Ford Iloilo.

Villavert was joined by Ford Philippines officials led by brand manager Mark Cruz and EJ Francisco, assistant vice-president for communications during the “Meet-and-Greet” event with members of the local media and the blogging community.

The 3-day Ford Island Conquest offers drivers and enthusiasts an ultimate test drive experience which will allow them to test drive the Everest mid-size SUV, EcoSport compact SUV, and the segment-defining Ranger pickup – all top selling line of Ford.

Car enthusiasts who are interested to own a Ford can enjoy the test drive arena that features an outdoor course with a water-wading drive-thru to highlight key features and capabilities of the Everest and Ranger.

“Iloilo is a big car market in the Visayas region so we are very excited to bring our Ford Island Conquest after a series of successful rollouts in Luzon and Metro Manila over the past few months,” said Rodel Gallega, vice president for marketing and sales, Ford Philippines.

“We look forward to seeing Ilonggos experience our vehicles and avail of exclusive offers and privileges that are available only in the Ford Island Conquest,” added Gallega.

Freebies await those who will register and participate in the activities, while customers purchasing Ford vehicles can avail of cash discounts and financing deals during the 3-day event.

The Ford Island Conquest will be at the SM City Iloilo Northwing Open Parking from August 11-13, 2017. A mock-up Ford showroom will also be set up to offer customers with the opportunity to learn more about Ford, its sales and after-sales services, and special ownership packages.

Auto brand leader in Panay Island

Leo Jellicoe Villavert, branch manager of Ford Iloilo disclosed that Ranger, Everest and Eco-Sport are among the top selling line of Ford for Panay Island. The Ranger is considered No. 1 in pickup truck category.

The auto brand is engineered to deliver an extraordinary experience in performance and comfort. The Ford Everest is designed to cruise through the city or to effortlessly take on any terrain. Its bold and stylish design features a quiet, refined interior, smart technologies, exceptional on-road dynamics, and capabilities that include best-in-class ground clearance of 225mm and water-wading up to 800mm.

The EcoSport, on the other hand, combines the maneuverability, affordability, and fuel economy of a compact car with the practicality and spaciousness of an SUV in a contemporary and stylish package.  With 200mm ground clearance and exceptional water wading capabilities, the EcoSport’s versatility can take on any urban adventure in style.

The Ranger sets the industry benchmark in the pickup truck segment with its unmatched combination of quality, passenger comfort, and versatility. With 237mm ground clearance, 800mm water wading, and unsurpassed towing capacity, no flood can intimidate this smart and ‘Built Ford Tough’ truck.

With its growing demand, Ford Iloilo envisions to have a bigger space in the next two years in order to offer a bigger showroom and provide better service to its end-users. (Archived News – August 10, 2017)

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